“When we talk about quality and excellence, we mean creating an atmosphere where every individual across the whole Company is striving to be proud of every product and service we provide. Getting every employees´s mind into the game is a huge part of what the CEO job is all about. Taking everyone´s best ideas and transferring them to others is the secret. The first step is being open to the best of what everyone, everywhere, has to offer. The second is transferring that learning across the organization. Great people, not great strategies, are what makes it all work.”